Showing posts with label online. Show all posts
Showing posts with label online. Show all posts

9.14.2012

3 Tips To Stay Motivated In Online Marketing

Online marketing is something that can be fraught with difficulties and will, at times, be quite frustrating especially when progress appears to be slow.

Personal motivation will, therefore, play an important role in any future success and in order to help these are three tips that you may wish to keep in mind when you find that times are hard.

 

1. Be Persistent

Persistence will undoubtedly pay off and the key is to remember that every company no matter how big or small is going to have an off day.

Marketing in general can be very hit and miss as even major companies have tried things that just did not work out, but the key is they kept on trying.

They generally play the numbers game as it stands to reason that getting 10% from a million people seeing your ad means you will get more income than 10% of 100.

Do not be afraid to try things from a slightly different angle, or a different approach, to give yourself a break from the line of marketing that is not giving you the success you hoped.

This marketing form of a change of scenery can often be enough for your interest to perk up as you look to see whether it makes a difference compared to how you were doing things before.

 

2. Plan Your Day

It is essential that you plan your day out in advance so you know what you are doing at a certain time and do then stick to your schedule.

It can often be quite depressing if you feel you are getting nowhere, but if you see that you are completing various tasks on time, then your motivation levels will not sink as low as you are making some kind of progress.

"Stay Motivated" written on a note, pinned on a wall

Do just make sure that you write out a list and score them off and when you feel frustrated look at what you have achieved over the last number of hours.

 

3. Get a Mentor or Find Success Stories

Being able to read about the success other people have had with online marketing can be a great way to spur yourself on when you are having a tough time.

It is important to get a balance between reading about major companies as well as the smaller ones and see how they have overcome problems with their marketing online and how they themselves stayed motivated.

A mentor can talk to you directly and let you see that good times are just around the corner, but only if you continue to work hard and put in the effort.

 

So by hopefully remembering those three simple tips you will stand a better chance of being successful with your online marketing exploits and there is little doubt that perseverance is key.

If you quit at the first sign of problems, then you can never expect to succeed with anything so put these tips into action in order to get the benefit.

Success is measured in so many ways so do not look at yourself as a failure, but instead look at minor things you have achieved including the fact you are at least putting in the effort.

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Top Seven Free Online Tools that Bloggers Can’t Live Without

Becoming a blogger requires tons of resourcefulness to make sure that you succeed in your aim: provide a content that’ll rock the World Wide Web.

Remembering that blogging isn’t just about writing. It’s also a matter of taking advantage of the right tools to optimize and bring your posts to every reader’s attention.

Here’s our list of top picks of free tools that every blogger, like you and me, should never take for granted.

1 . Google’s Keyword Finder

Every blogger should be wise enough to use the right keyword. Keywords are your blog’s top attraction to pull the search engine’s attention.

The more keyword rich your blog is, the higher its chances are of getting the attention not only of search engines but also of searchers.

Google’s keyword finder will tell you what are the most competitive so you can enjoy considerable traffic and get better chances of getting noticed by search engines.

2 . Twitter Share Button

Twitter is such a powerful tool you’re missing an excellent chance of getting known if you fail to use it.

Because Twitter could generate instant traffic by just a click, more and more bloggers are installing a Twitter share button.

So, if readers think that your post is tweetable enough, it’s just a click away to share your thoughts.

3 . Google Doc

Google Doc is just a practical tool. It’s now easier for people to share file with anyone.

If you are conferencing with your editor or researcher from the other side of the planet and you are discussing something about one document, Google Doc helps you focus on that while looking at the same page and revise the file simultaneously.

Like Google’s keyword you need to open a Gmail account to access this wonderful tool.

WEB blue word standing with many tools in front of it

4 . FlickR

FlickR is an excellent tool that bloggers can never live without.

If you are photosharing die-hard , FlickR’s user friendly and easy-to-navigate platform will work well for you. But there’s more!

FlickR is an excellent source of Creative Commons compliant pictures, so this free online tool is the perfect choice for original images that you can post on your blog’s images.

5 . Google Analytics

Track your blog performance with Google’s analytics tools.

It’s free and gives you a general overview of how your blog is faring in the search engine game.

6 . Hootsuite

If you’ve got multiple accounts in Twitter, Facebook, LinkedIn and other social networking sites, Hootsuite is just the right social media management tool that you should use.

It makes sharing your blogs easier, faster and simultaneous!

7 . My Hours

Successful bloggers are time conscious. They know every minute counts and so it pays to be conscious when to start and finish a project.

My Hours work perfectly fine for a very busy person. It helps you keep track of your time and know what you’ve done and what should be done.

So if you want to boost your productivity, this only time tracking device is a must have.

BONUS

Any blogger knows how important it is to be in constant communication with clients or web developers.

That is why Skype has become an indispensable tool for real time communication with anyone wherever they are in the world.

Skype is free it works perfectly well in nurturing an active communication and thus better professional relationship.

 

You really don’t have to spend on high-end software because there are dozens of free blogging tools and platforms that you could take advantage of.

They’re not only user friendly but they’re also easy to locate on your browser. So try them now and enjoy the beauty of being a blogger.

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Awesome Tips to Write Content for Your Blog (Free eBook Inside!)

With all the recent changes in Google’s algorithm, which decides how web is ranked, one of the most important factors to consider is the quality of your blog.

You need to differentiate yourself from the millions of other blogs around the net, in order to build a good online reputation and a circle of loyal readers.

So any good advice on how to write awesome content for your blog is always welcome.

My friend and blogger Chris Madej of NoPassiveIncome, wrote an eBook (“15 Fast Tips About Creating Great Content for Your Blog“), which illustrates how to create high quality articles for your site.

Here you can read some suggestions on how to produce excellent content, inspired from Chris eBook.

1. Take Some Time Without Distractions

There are people who can write a lot in less time and in the middle of confusion and people who needs a quite place, without distractions and few hours to write a good article.

Whatever is the level of your ability, consider that your writing skill will improve with time!

Find your compromise : check in which condition you are more productive. This is the most important thing, your productivity!

A little advice?

Get a pc without an internet connection when you have to write and produce new content (or switch off momentarily the internet connection of your main pc).

2. Write a Catchy Headline

The headline is the most important part of your article, because it is the first thing the user sees before deciding whether to read your content, or discard it.

For this reason, you need to find a headline that attracts the attention of visitors. An example:
How to Write Quality Content for Your Readers and Be Loved by Google

But be careful! Do not promise things that do not respect the content of your article, otherwise you will lose credibility.

And you know how important is online reputation for bloggers and writers.

Ink pen that writes on a paper

3. Write for YOUR Readers, Not for Google

Yes, of course. Your keywords are important. But your readers are even more important!

So write proper English (or whatever your language is), checks for mistakes, proofread before publishing.

Use a simple style, possibly short sentences and easy words to understand. No errors in spelling, grammar and syntax.

Do not forget to link back to your old articles, which match the content of the new post.

Be creative, try to write articles that meet the needs of your readers. Or, that solve problems.

Write guidebooks or about new trends.

It is important that you consider that the content will be read by Real people, not robots!

4 . Be Original

Remember to not copy!

This is one of the basic rule to follow when you want to create fresh content. Of course you can take inspiration from other bloggers, but  do not just copy.

Be aware that duplicate content is strongly penalized by search engines.

 

These are just some tips that you should consider when writing new content for your blog.

If you want a comprehensive guide on how to produce new quality posts in your site, or write content of the highest caliber, download and read the eBook that Chris offers you. You will not regret!

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6 Easy Ways to Get More Traffic on Your Site

Getting more traffic to your website or blog is a huge deal.

People have a million ways that they do this. Some of these ways work and some do not. Some ways require a huge investment of either time, money, or both. Some just take a few minutes but make a huge impact.

These ways I am about to tell you fall in the latter category.

They do not take a lot of time or money to do, but they can help your blog or website get a lot more traffic than ever before.

1 . Guest Posting

The first way to get more traffic is through guest posting. Guest posting is a simple exchange. One site gets content and you get a link back to your site. It is a win-win for everyone involved.

If you can get a guest post opportunity on a good site and you write good content, your blog or website will get tons more traffic than it did before.

It is linking with the benefit of not only getting your search engine rankings up, but also encouraging organic contacts with real readers.

2 . Commenting

Commenting on other people’s blogs or posts is a great way to not only get your links on their sites, but also to engage with the community.

If you can make friends with other site owners, you can band together to share information and even readers. There does not always have to be a competition, cooperation works better for everyone involved.

Of course, I am not saying you try to team up with a competitor, bit finding someone in a similar field that offers something your readers need is a great way to get more for yourself and them.

3 . Accurate keywords

You have to be accurate in how you classify your site and posts. If you tag wrong, you get the wrong search results and the wrong readers.

It will not matter how good your content is if it does not match what they are looking for.

Make sure you use keywords accurately and with the best possible words so that your posts and site can be found by people who really want what you are offering.

Huge Traffic and many cars queued in highway

4 . Keep it short

Making your paragraphs short helps readers to stay interested in what you are saying. No one wants to read a big chunk of text!

If you can break up your content into smaller paragraphs, you will be much better off and have more people stay on your site.

5 . Use lists

In the same way that people like to read short things, people also love post lists. Lists make it easy to scan and see which points appeal to them.

They also let the reader know ahead of time exactly how long the article will be. Sometimes they have time to read a list of ten but not of a hundred!

Lists will get attention and bring in more readers.

6 . Make it strange

For some reason, strangeness sells. The more odd your titles and content are, the more likely it is that people will want to stop and take a look.

Having strange content is a great way to get attention. It can be about current events, celebrities, or weird news.

Your title should make them think twice when they read it and make them want to click on it to find out what it is all about. Strange titles and content are a great hook for new readers.

 

These tips are not difficult. They really should not take up a lot of your time.

They are also free to do. But they are a great way to get more traffic to your blog or website. If you need more traffic, try these tips today.

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Need Success in Blogging? Be Hard Worker!

Blogging is no longer a mysterious word for people on the web these days.

Since 2004 we have got millions of blogs and bloggers. Now a days blogs and Social media websites are dominating internet world. We’ve got so many pro-bloggers in past few years reason behind this is curiosity.

Homo Sapiens (Scientific name of Humans) easily attract towards a stuff which is new and which gave success to others.

As I’ve mentioned above that we’ve millions of blogs but only thousands of bloggers are active and passionate about blogging.

Some bloggers complain about not getting interaction on their blogs and part of the reason they are so unsuccessful is that they are not willing to put in the hard work it takes to engage their readers.

They just got messed up between their responsibilities and blogging and lost it. At the same time we are also having some bloggers who have much passion of blogging so that they are ready to face any hurdle, ready to quit anything for blogging. And trust me these kind of guys definetly get the success and dominates the blogging world.

I’m not saying that those who are doing part time blogging are not getting success. It simply depends on their smartness, knowledge and word power. But on comparison with passionate and hard working bloggers they are little bit low.

Before proceeding further let me tell you one thing that don’t relate the success in blogging with money :

Never do blogging for money because it creates a bad impression among your community.

There are numerous benefits of blogging which takeover the money. Simply do hard work, money will not have any other choice instead of trailing you. Well from a long time I’m continuously saying that Do Hard work! Do Hard work!

You definetly have a question that what is hard work in terms of blogging? What should you do to have success in blogging? Points given below will answer these questions.

Improve your Search Engine Optimization knowledge

Search Engine Optimization a well know word for all bloggers plays a vital role in the blogging. As there are millions of blogs and websites on internet the competition among them is tough. The key point to get success in this field is SEO.

If you are well known with SEO strategies you will survive otherwise you will have lots of difficulties. So let me tell you most appropriate and useful SEO tips.

A hand holds key to success

Use Meta Keywords and Meta Descriptions

Meta Keywords and Meta descriptions are the major part of SEO. Now What is Meta Keywords and Meta descriptions and what is their use?

Meta Keywords and Description are the useful tools to get good rank in Google Search result. Its all about Google Search algorithm.

To make you understand better let me tell you about Google search algorithm. Suppose you are searching for a keyword “tech blogging”.

To give you the best search result, first of all Google spiders(bots) will search the pages which have keywords “blogging”, after keywords they will check the descriptions. After that they consider various factors like page rank, on page optimization and lots more to rank your page in search result.

So I think you have came to know why Meta Keywords and descriptions are useful.

Remove Useless pages from Google Index

In initial update algorithms it was good to have many pages indexed in Google. But now Google wants Quality over quantity. That’s why Google has introduced Panda Update.

Panda Update is a domain level penalty update which means that your single low quality content can degrade your whole blog reputation. So I will recommend you if you have low quality or useless pages indexed in Google then remove them by Webmaster tools.

By the term “Useless pages” I mean that the pages like Disclaimer, Privacy Policies, subscriptions, page archives, category and tags author bio page and such kind of stuff.

Write Epic Content

Original and Quality content is the key of success.

Not only Google give reward for original content even your readers impressed with this act. If you copy the content from somewhere makes you part of plagiarism act.

And trust me getting involved in this act is a serious issue and can ruin your whole blog reputation.

Do Research before writing

Before blogging about any content make sure you have complete knowledge about that. Never do acts like rewriting because sometime if you missed any point in the article the whole article may have completely different meaning.

Initially I did the same. I was passionate about blogging but didn’t have enough energy to write long articles. So my articles were had meanings like out of the world.

Never write anything about which you don’t complete knowledge.

Suppose you are writing something with incomplete knowledge and your readers doing cross questions on that article then it may be a problem for you. It may ruin your blogging life.

 

So these were some basic tips on basic blog tips of hard working. These acts are part of hard working and trust me without this kind of hard work you are not going to survive in field of blogging.

If I have missed any point or if I’m wrong at any point let me know in comments.

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The Most Common Errors in Social Media Marketing

Social media marketing is a powerful way to spread your content, but if not used correctly, could be harmful for your site.

Mistakes are always just around the corner and here below you can read some of the most common ones.

Create Thousands of Profiles

The first thing you do is create a Facebook Fan Page, then a Twitter profile and a LinkedIn account. And then … It’s easy to get carried away with Social Media: there are many social networks, and each one is presented as the solution to all your problems, but the truth is that you do not need every every social media account available.

Unless you are not suffering from presenteeism mania, you should avoid to subscribe to everything you find online.

Just try to figure out what you really need and what really works for you!

Do Not Take Care of Your Accounts

Often who has thousand social media accounts around the web, do not take care of them.

A slightly edited account (not completely filled in the fields, not updated or slightly) is not a pretty sight. And do not think it’s just one person tought, but I think everyone who see your profile will think the same. It is better not to have it, than make a bad work in a social media account!

Use the Same Strategy for Each Channel

Every social media network and every communication channel you’re using to interact with your audience has very specific rules.

And you must know that to be truly decisive in any environment you have to know its rules, the dynamics of interaction and strategies that will lead you to become a reference point for the audience.

All this translates into two words: time and effort.

A man between the mayor social media networks in the web

Walking with a Snotty Nose

Do you want to accept all the friendships that you receive, even the sad account created only for sending spam?

You can do it, it’s your right, but remember to create a healthy interaction with the contacts closest to your field of interest.

Just remember not to walk with a snotty nose: Social media are so called precisely because they are social!

Confusing Spam for Promotion

You have created your Twitter account, Facebook and everything else to share your business or simply to spread the contents of your blog. Obviously, this seems right!

But remember, not to turn youself into a spammer, becoming one of those people who send a thousand times the same content.

Try to behave naturally and to share valuable resources. Also mention other useful content and it is your duty to quote the author, of course!

Ignore the Monitoring

So you have good relationships with all your contacts, you can get retweeted your content 1,000 times a day and you are in the circles of many people online. But have you ever thought that you need to measure your social media progress?

I know that the measurement of social media is still difficult to realize, but the network offers a range of tools precise enough to monitor your online presence. So why not use these tools?

Jump the Gun

Haste is the mother of all evils, it has always been so. And one of the biggest mistakes you can do is pretend to reach superstar numbers after a few weeks on Social Media Marketing.

In the online world nothing is taken for granted and, unless you are a VIP in real world, you will need time to create big numbers in your social media accounts.

Just be patient, share good content and build relationships! And soon the results will come.

 

What do you think? Which Social Media do you prefer and which one works the best for you?

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