Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

9.14.2012

3 Tips To Stay Motivated In Online Marketing

Online marketing is something that can be fraught with difficulties and will, at times, be quite frustrating especially when progress appears to be slow.

Personal motivation will, therefore, play an important role in any future success and in order to help these are three tips that you may wish to keep in mind when you find that times are hard.

 

1. Be Persistent

Persistence will undoubtedly pay off and the key is to remember that every company no matter how big or small is going to have an off day.

Marketing in general can be very hit and miss as even major companies have tried things that just did not work out, but the key is they kept on trying.

They generally play the numbers game as it stands to reason that getting 10% from a million people seeing your ad means you will get more income than 10% of 100.

Do not be afraid to try things from a slightly different angle, or a different approach, to give yourself a break from the line of marketing that is not giving you the success you hoped.

This marketing form of a change of scenery can often be enough for your interest to perk up as you look to see whether it makes a difference compared to how you were doing things before.

 

2. Plan Your Day

It is essential that you plan your day out in advance so you know what you are doing at a certain time and do then stick to your schedule.

It can often be quite depressing if you feel you are getting nowhere, but if you see that you are completing various tasks on time, then your motivation levels will not sink as low as you are making some kind of progress.

"Stay Motivated" written on a note, pinned on a wall

Do just make sure that you write out a list and score them off and when you feel frustrated look at what you have achieved over the last number of hours.

 

3. Get a Mentor or Find Success Stories

Being able to read about the success other people have had with online marketing can be a great way to spur yourself on when you are having a tough time.

It is important to get a balance between reading about major companies as well as the smaller ones and see how they have overcome problems with their marketing online and how they themselves stayed motivated.

A mentor can talk to you directly and let you see that good times are just around the corner, but only if you continue to work hard and put in the effort.

 

So by hopefully remembering those three simple tips you will stand a better chance of being successful with your online marketing exploits and there is little doubt that perseverance is key.

If you quit at the first sign of problems, then you can never expect to succeed with anything so put these tips into action in order to get the benefit.

Success is measured in so many ways so do not look at yourself as a failure, but instead look at minor things you have achieved including the fact you are at least putting in the effort.

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The Most Common Errors in Social Media Marketing

Social media marketing is a powerful way to spread your content, but if not used correctly, could be harmful for your site.

Mistakes are always just around the corner and here below you can read some of the most common ones.

Create Thousands of Profiles

The first thing you do is create a Facebook Fan Page, then a Twitter profile and a LinkedIn account. And then … It’s easy to get carried away with Social Media: there are many social networks, and each one is presented as the solution to all your problems, but the truth is that you do not need every every social media account available.

Unless you are not suffering from presenteeism mania, you should avoid to subscribe to everything you find online.

Just try to figure out what you really need and what really works for you!

Do Not Take Care of Your Accounts

Often who has thousand social media accounts around the web, do not take care of them.

A slightly edited account (not completely filled in the fields, not updated or slightly) is not a pretty sight. And do not think it’s just one person tought, but I think everyone who see your profile will think the same. It is better not to have it, than make a bad work in a social media account!

Use the Same Strategy for Each Channel

Every social media network and every communication channel you’re using to interact with your audience has very specific rules.

And you must know that to be truly decisive in any environment you have to know its rules, the dynamics of interaction and strategies that will lead you to become a reference point for the audience.

All this translates into two words: time and effort.

A man between the mayor social media networks in the web

Walking with a Snotty Nose

Do you want to accept all the friendships that you receive, even the sad account created only for sending spam?

You can do it, it’s your right, but remember to create a healthy interaction with the contacts closest to your field of interest.

Just remember not to walk with a snotty nose: Social media are so called precisely because they are social!

Confusing Spam for Promotion

You have created your Twitter account, Facebook and everything else to share your business or simply to spread the contents of your blog. Obviously, this seems right!

But remember, not to turn youself into a spammer, becoming one of those people who send a thousand times the same content.

Try to behave naturally and to share valuable resources. Also mention other useful content and it is your duty to quote the author, of course!

Ignore the Monitoring

So you have good relationships with all your contacts, you can get retweeted your content 1,000 times a day and you are in the circles of many people online. But have you ever thought that you need to measure your social media progress?

I know that the measurement of social media is still difficult to realize, but the network offers a range of tools precise enough to monitor your online presence. So why not use these tools?

Jump the Gun

Haste is the mother of all evils, it has always been so. And one of the biggest mistakes you can do is pretend to reach superstar numbers after a few weeks on Social Media Marketing.

In the online world nothing is taken for granted and, unless you are a VIP in real world, you will need time to create big numbers in your social media accounts.

Just be patient, share good content and build relationships! And soon the results will come.

 

What do you think? Which Social Media do you prefer and which one works the best for you?

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