Knowledge Power : Online Marketing

Showing posts with label Online Marketing. Show all posts

9.28.2012

3 Quick and Simple Tips for Online Marketing

With regard to Internet marketing, there is a lot you can do to be more visible. Here I list three quick but very effective way to get your company to appear on the Internet. All three methods are completely free and does not incur costs either at boot time or later. There are simply examples of smart Internet marketing that you can do yourself.

Online marketing Tips

Start a Facebook page for your company. Facebook is big source in Online Marketing/ for Referral traffic.

Start a Twitter account. Twitter is a kind of micro-blog where you can post quick status updates on what you want. Regarding the quantity of users will not even close Twitter Facebook. However, you probably usually get good response and lots of personal contact with people on Twitter.

Create a blog. As an entrepreneur, you should have a blog. An excellent way to share news, new products and anything else that can touch it. A blog also means always increasing number of visitors from Google is that people find you on specific searches.

How to start a facebook page?

I recommend that you first create a regular Facebook account. It provides a simple, visit facebook.com and follow the instructions on the home page. Then you can visit the Facebook page at any time as an example: Geeksvilla on Facebook . Then scroll to the bottom end of the page. Bottom left is a link that says Create a page for my business. Click on the link and follow the instructions. One can also go directly to http://www.facebook.com/pages/create.php to create a Corporate page.

How do you start an account on Twitter?

Visit Twitter.com and click on Sign up in the right menu. If you want to create a company account so, enter their company information (company name) instead of his personal name. Premium: You can also design your own backgrounds to Twitter page to get a more personal touch.

How do you create a blog?

A very simple and safe way to start a blog is to make use of the platform WordPress. Visit WordPress.com and click on Sign up now. Then follow the instructions. The good thing with WordPress.com is that if you decide to create a fully independent blog with your own domain name, you can easily move over the first version there. There are several different themes to choose from and something to suit most people. To see an example of a WordPress blog can look like visiting Social Media WordPress blog . The page you are reading right now is also on a modified WordPress installation. The possibilities are endless with WordPress and it’s a very powerful tool when it comes to marketing online.

There were three ways to advertise for free on the Internet. Questions? Please let me know here then.

9.14.2012

3 Tips To Stay Motivated In Online Marketing

Online marketing is something that can be fraught with difficulties and will, at times, be quite frustrating especially when progress appears to be slow.

Personal motivation will, therefore, play an important role in any future success and in order to help these are three tips that you may wish to keep in mind when you find that times are hard.

1. Be Persistent

Persistence will undoubtedly pay off and the key is to remember that every company no matter how big or small is going to have an off day.

Marketing in general can be very hit and miss as even major companies have tried things that just did not work out, but the key is they kept on trying.

They generally play the numbers game as it stands to reason that getting 10% from a million people seeing your ad means you will get more income than 10% of 100.

Do not be afraid to try things from a slightly different angle, or a different approach, to give yourself a break from the line of marketing that is not giving you the success you hoped.

This marketing form of a change of scenery can often be enough for your interest to perk up as you look to see whether it makes a difference compared to how you were doing things before.

2. Plan Your Day

It is essential that you plan your day out in advance so you know what you are doing at a certain time and do then stick to your schedule.

It can often be quite depressing if you feel you are getting nowhere, but if you see that you are completing various tasks on time, then your motivation levels will not sink as low as you are making some kind of progress.

Do just make sure that you write out a list and score them off and when you feel frustrated look at what you have achieved over the last number of hours.

3. Get a Mentor or Find Success Stories

Being able to read about the success other people have had with online marketing can be a great way to spur yourself on when you are having a tough time.

It is important to get a balance between reading about major companies as well as the smaller ones and see how they have overcome problems with their marketing online and how they themselves stayed motivated.

A mentor can talk to you directly and let you see that good times are just around the corner, but only if you continue to work hard and put in the effort.

So by hopefully remembering those three simple tips you will stand a better chance of being successful with your online marketing exploits and there is little doubt that perseverance is key.

If you quit at the first sign of problems, then you can never expect to succeed with anything so put these tips into action in order to get the benefit.

Success is measured in so many ways so do not look at yourself as a failure, but instead look at minor things you have achieved including the fact you are at least putting in the effort.

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The Realities of Successful Search Engine Optimisation in 2012

For years now there has been a battle between the various components of online marketing: search engine optimisation (SEO), content, user experience and design.

Each group of practitioners in turn have had strong case studies to support the argument for siphoning more money towards them and away from other disciplines. This has more often than not been a very healthy way to move forward with each team trying to outdo the other.

Working in a big agency for some time gave a lot of insight into this. In fact for many years big agencies have moved forward as successfully as their clients with this dynamic. But this dynamic is changing.

Online marketing is still an unregulated space.

There are obviously boundaries when advertising, that subset of marketing is used, but when it comes to what tactics are deployed it’s still the decision of other individuals in this unregulated space.

This makes every decision subjective and sometimes clients can suffer as a result, particularly when dealing with a lack of experience.

This year however Google has made some very big changes that affect the online marketing world deeply.

The art, or science, of SEO has always been about staying one step ahead of the algorithm and exploiting this knowledge to benefit a clients’ business.

The essence of this success, the crux around which all SEO activity pivots, has always been the keyword. The first activity conducted in SEO is to define the keywords, and the last check box in the on-going loop of SEO is how well the keyword is performing compared to the previous month.

As entrepreneur, author and journalist John Batelle recently said: the era of the keyword is coming to an end. Google must have been listening as they have served 2 master strokes to help cement this idea:

1) Since the beginning of 2011 Google’s own analytics platform, Google Analytics, has not been passing back organic keyword data for users logged in to their Google account. There is really no reason for them to hide this information. Google state that it’s a security issue and they are doing it to protect us. Go figure. Now we have less and less of an idea of what keywords are working.

2) Since the Penguin updates from May and June of this year Google has clamped down on the over-use of the keyword within the anchor text link to a website. The practice of SEO has always had keyword targeted link building at its heart, as Google’s ranking factors have historically placed a lot of emphasis on the use of anchor text. What we are seeing now is Google starting to abandon anchor text as a major ranking signal, even to the extent where the over-use of optimised anchor text can have a detrimental effect on your rankings.

So the battle lines are moving forward beyond where the SEO’s once stood and favouring more the disciplines of content, user experience and design. Today, if conduct these activities correctly, SEO success will follow.

Keywords are still important and they will still be there in your (relevant, researched) content, but how good the user experience of your well designed website is, is now paramount and also factored into Google’s algorithm with what is perceived to be, growing importance.

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The Most Common Errors in Social Media Marketing

Social media marketing is a powerful way to spread your content, but if not used correctly, could be harmful for your site.

Mistakes are always just around the corner and here below you can read some of the most common ones.

Create Thousands of Profiles

The first thing you do is create a Facebook Fan Page, then a Twitter profile and a LinkedIn account. And then … It’s easy to get carried away with Social Media: there are many social networks, and each one is presented as the solution to all your problems, but the truth is that you do not need every every social media account available.

Unless you are not suffering from presenteeism mania, you should avoid to subscribe to everything you find online.

Just try to figure out what you really need and what really works for you!

Do Not Take Care of Your Accounts

Often who has thousand social media accounts around the web, do not take care of them.

A slightly edited account (not completely filled in the fields, not updated or slightly) is not a pretty sight. And do not think it’s just one person tought, but I think everyone who see your profile will think the same. It is better not to have it, than make a bad work in a social media account!

Use the Same Strategy for Each Channel

Every social media network and every communication channel you’re using to interact with your audience has very specific rules.

And you must know that to be truly decisive in any environment you have to know its rules, the dynamics of interaction and strategies that will lead you to become a reference point for the audience.

All this translates into two words: time and effort.

Walking with a Snotty Nose

Do you want to accept all the friendships that you receive, even the sad account created only for sending spam?

You can do it, it’s your right, but remember to create a healthy interaction with the contacts closest to your field of interest.

Just remember not to walk with a snotty nose: Social media are so called precisely because they are social!

Confusing Spam for Promotion

You have created your Twitter account, Facebook and everything else to share your business or simply to spread the contents of your blog. Obviously, this seems right!

But remember, not to turn youself into a spammer, becoming one of those people who send a thousand times the same content.

Try to behave naturally and to share valuable resources. Also mention other useful content and it is your duty to quote the author, of course!

Ignore the Monitoring

So you have good relationships with all your contacts, you can get retweeted your content 1,000 times a day and you are in the circles of many people online. But have you ever thought that you need to measure your social media progress?

I know that the measurement of social media is still difficult to realize, but the network offers a range of tools precise enough to monitor your online presence. So why not use these tools?

Jump the Gun

Haste is the mother of all evils, it has always been so. And one of the biggest mistakes you can do is pretend to reach superstar numbers after a few weeks on Social Media Marketing.

In the online world nothing is taken for granted and, unless you are a VIP in real world, you will need time to create big numbers in your social media accounts.

Just be patient, share good content and build relationships! And soon the results will come.

What do you think? Which Social Media do you prefer and which one works the best for you?