How To Put Keywords Effectively In Your Content For A Better SEO Value

style="text-align: justify;">You might have heard this term “keywords” or “SEO Keywords” in various search engine optimization techniques. SEO Keywords are the most important element of every search engine. They are a crucial factor in determining your site’s rank in search engine results. Higher search engine results means high traffic and high traffic means more customers. SEO Keywords are the words which a searcher enters in the search engine box. If the searcher keywords match your keywords, then your site will be placed at the one of the top places in ranking. But provided your content should be search engine optimized. Keywords are just one of the factors of search engine optimization.

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style="text-align: justify;">Keyword researching is given later in the guide with the help of which you can find your SEO keywords. Once you have got your keywords, you need to use it properly for search engine optimization.

a. Meta Tags:

style="text-align: justify;">After carefully choosing the correct SEO keywords that are relevant to your content in a page, place them in the meta keywords tags (<meta name = “keywords” content = “Best Web Design Sites, Design Sites On Internet, Web Design Sites” />). These keywords should be placed in order of the largest to the smallest phrase with initial letter of each keyword capitalized. Google does not rely on meta tags but other search engines such as Yahoo and Bing do.

b. Meta Description:

style="text-align: justify;">Keywords should also be placed in the meta description of the page. Search engines look out for meta tags and description before they enter the web page.

 

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c. Inside the Content:

style="text-align: justify;">SEO Keywords should be used throughout your content but with proper sense. This may not be a difficult task if optimized keywords are chosen correctly as these keywords reflect the theme and life of the content. Keywords should be used naturally inside your text.

d. Beginning of the text:

style="text-align: justify;">Search engine give more weight to the first 100 words within a page. So, try to use keywords appropriately near the top of the page and proportionately throughout the rest of the page. Be it a table or a paragraph; use it at the top with included keywords. Evenly place keywords in the conclusion or a comprehension of your content at the beginning of your post.

e. Decent keyword density:

style="text-align: justify;">Keyword density is an important measure that refers to the number of times a keyword appears in relation to other words on you content. If a keyword density is 3%, it means that this keyword is used 3 times within each 100 words of the content. A legit range of keyword density is around 2% – 4%.

 

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f. In headings:

style="text-align: justify;">Place keywords in the headings of your text to improve search engine ranking. Keywords placed in heading H1 are the most important. Keywords should be used in headings, related to the actual relevancy of the text.

g. In anchor text:

style="text-align: justify;">Having keywords within the anchor text implies that there is another area on your site or other site which can provide more information on these related keywords.

h. In title tag:

style="text-align: justify;">Title tags are displayed on the search engine result page as your page title. It should contain 50-60 characters. Keyword for a particular page can be placed anywhere within title but it is more preferable to place it at the beginning of the title.

i. In Domain Names:

style="text-align: justify;">It is an important factor to integrate some of the vital keywords in the domain names.

j. In Alt tags:

style="text-align: justify;"><Alt> and <title> tags of the images should be filled with some related keywords as search engine crawlers read these tags to identify the images and their importance in content.

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k. In other headlines:

It is a good practice to use keywords in other headlines (h2-h6).

l. Proximity:

style="text-align: justify;">It is the level of closeness between two or more keywords. More closer the keywords, the more likely is the page to rank higher.

m. Secondary keywords:

style="text-align: justify;">A writer may target and optimize secondary keywords as they have a lesser competition than popular primary keywords.

 

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n. Synonyms:

style="text-align: justify;">Using synonyms on web pages is good as Search Engines have algorithms to take in to consideration synonyms for Keyword match and ranking especially for sites in English but it is not taken into account for many other languages.

o. Do not misspell:

Misspellings cause a bad impression on readers as well as on search engines. Do not misspell.

p. Do not dilute your content:

style="text-align: justify;">There should be a perfect balance in all the techniques of search engine optimization. Excessive unrelated keyword optimization may affect the performance of keywords.

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q. Stuffing:

style="text-align: justify;">Do not overuse keywords as it may jeopardize your search engine ranking. Stuffing of unrelated keywords in meta tags, headings, anchor text, alt and title tag may lead to penalization.

style="text-align: justify;">If you are looking to increase your content writing knowledge in a step by step gradual process, click on title="The World is Yours – Go & Spread Your Words ! Be A Pro With The Best Web Content Writing Guide In Market" href="http://fedobe.com/web-content-writing-guide/" target="_blank">Web Content Writing Guide and avail some of the excellent tips, tricks and strategies for web content writing.

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Title Tags And Headlines – How To Use Them Effectively While Writing For Search Engines

style="text-align: justify;">Relevant SEO headlines and SEO titles need to be given in the website for Google spiders to catch. Use keywords in your headlines and titles to get a better SEO traffic. Inserting keywords in title tag of HTML source and in headlines dictates Google crawlers the theme of your website. The relevancy of your website is determined by them. This will force AdSense to provide you respective ads quickly. Let me explain it to you one by one.

A. Titles

style="text-align: justify;">There is huge difference between SEO titles and SEO headlines. Titles are not visible to human eye when one look at your home page. One can find them in the title bar of the browser. Search engines will see your title very clearly. It’s just like something an author write on the cover of the book to explain about book. In case of websites, you are the author and you book is you webpage. Search engine crawlers will first look to your title to get an idea of what your site is all about.

style="text-align: center;">class="aligncenter" src="http://cdn5.fedobe.com/wp-content/uploads/2012/09/SEO-Titles.jpg" alt="SEO Titles Title Tags And Headlines How To Use Them Effectively While Writing For Search Engines" width="600" height="400" title="Title Tags And Headlines How To Use Them Effectively While Writing For Search Engines" />

 

style="text-align: justify;">When an internet user searches in a search engine, he/she gets a list of pages which is called search engine result page. In this page, you get to see the SEO titles of the websites along with the description. Titles are sometimes called as Meta titles. You get 65-80 characters to write your Meta title, depending on Search Engines. Some tips to follow while writing titles:

style="text-align: justify;">

Front-Load your SEO titles with the keywords. People typically scan only first two words of a title.

Do not misdirect the user to a different page.

The reader knows what your webpage is all about with only your titles.

style="text-align: justify;">Providing effective titles will not only rank you high in search engine, but it will also get you ads. Search engine crawlers scan your titles to get a feel of your page. If your title is correct and relevant with respect to the content of your page, crawlers direct AdSense to assign ads to your site.

b. Headlines:

style="text-align: center;">style="text-align: justify;">SEO Headlines is the first word that a visitor sees on your content. Headlines are just like the topic name of each of your web pages. Therefore these are important to describe your web page. Here are some tips to write effective SEO  headlines for AdSense:

style="text-align: justify;">

Include keywords in your SEO headlines.

Long Headlines are generally not attractive. Try to keep them short and to the point.

Write some charismatic, keyword included headlines.

style="text-align: justify;">

A Cheat Sheet On How To Make A SEO Content Landing Page

style="text-align: justify;">SEO Landing Page is one of the most important factors to be considered while determining your success in SEO content writing. It is virtually impossible to create a content landing page that suffices the needs of all the visitors. You need to improve and optimize your landing page from time to time, so that the natural traffic that you will be getting from SEO contributes to your website. A Landing Page is the first thing a visitor will see about your site. It acts as a determiner for the visitors.

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style="text-align: justify;">A good landing page of SEO Content is a page that focuses on targeted information towards a particular user. It provides them with the information they need. A content landing page is optimized specifically to force the visitors take some action. These actions may include buying, filling up forms, posting a comment etc. Landing pages of SEO Content are common in internet marketing campaigns. A content landing page is designed to optimize user’s action. You control the actions of visitor and let them take that action that you wish them to take. It’s just like you are the remote controller for their actions.

style="text-align: justify;">They key aim of a content landing page is to optimize the user experience when they visit the site for the very first time.

Factors to consider when designing Landing pages of a SEO Content

style="text-align: justify;">You must know what to achieve from your landing page. These goals can be divided into two parts:

style="text-align: justify;">a. Primary goal: Define your primary goal as landing pages without a clear goal risks being untargeted.

style="text-align: justify;">b. Secondary goals: These are very salient as some visitors may not convert for your primary goal. If there is one conversion path or call to action, you risk losing potential future customers.

Search is about connecting

style="text-align: justify;">All the website publishers would like visitors to come and take a desired action. Your pages may rank well, but if the visitor does not do something that leads more money to your pocket, then your site’s won’t last long.

style="text-align: justify;">To make rankings to work you need to give them what they want. You should be able to connect with them. The most important thing is that a fail in SEO does not mean losing out #1 rank in a search engine result. But you fail in SEO when a visitor clicks back from your site. Do anything to stop that back-click. Make your SEO landing page to bring back your readers.

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Talk People’s language

style="text-align: justify;">Your pages should talk about your readers. They should feel that they are important, each time they read your page. The easiest way to do this is to talk about their wants and desires and emphasize on the process of how you can satisfy them. Your page should be able to attract people’s attention. Here are some of the simple tips to grab audiences’ and search engine’s attention:

style="text-align: justify;">a. Title tag text should match first headline: If not match, it should be close in terms of topic. This assures the readers that they are in the right place.

style="text-align: justify;"> b. A search is ultimately a question: People search in search engine to find the answers. Answers of the questions which they have entered as keyword in search engine box. Think of their questions from visitor’s point of view and try to answer them.

style="text-align: justify;"> c. Strong and clear call to action: The goal of landing page optimization is to convince the visitors to perform a particular action. After your page is read, they should know what to do next. What is that you want them to do? Make it clear and obvious.

style="text-align: justify;"> d. Make your content scannable: People don’t read pages, they scan. Make your pages scannable for visitor’s quicker  review.

style="text-align: justify;"> e. Use multiple paragraphs: Use multiple paragraphs to target content to your readers. Search engines prefer page containing long targeted content to page with low amounts of content. Long copy increases the conversion rates while providing great, targeted content for search engines.

style="text-align: justify;"> f. Have multiple pages that are each targeted to specific subjects: Multiple pages are better for conversions and SEO than fewer and less-targeted pages. Search engines love sites which contain multiple pages which are targeted to specific subjects as it helps them to answer searcher’s query with more precision.

style="text-align: center;">class="aligncenter" title="SEO Landing Page" src="http://cdn4.fedobe.com/wp-content/uploads/2012/09/Target-540x400.jpg" alt="Target 540x400 A Cheat Sheet On How To Make A SEO Content Landing Page" width="600" height="400" />

style="text-align: justify;">If you are looking to increase your content writing knowledge in a step by step gradual process, click on title="The World is Yours – Go & Spread Your Words ! Be A Pro With The Best Web Content Writing Guide In Market" href="http://fedobe.com/web-content-writing-guide/" target="_blank">Web Content Writing Guide and avail some of the excellent tips, tricks and strategies for web content writing.

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Give Your Content Audience What They Want – Tips To Write For Them

style="text-align: justify;">Content is the most vital part of a website. Audiences visit your site because of your content. Therefore it is very integral to understand the importance of content audience. A well written content is simple, straight and engrossing which can keep their readers’ attention undivided. The best way to achieve that is by understanding your content audience.

 

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style="text-align: justify;">Writing content by keeping target content audience in mind is the best way to create excellent content. Your content should provide what they want. It should make their life easier by helping them to solve their problems. There are many dots that are needed to be connected to achieve this task.

i. Readers Point of View:

style="text-align: justify;">Always try to think from a reader’s point of view. What questions/queries they might be having? Will your content help them in solving their problems? If yes, then up to which level the problem will be solved. What promise does your title convey? Fulfillment of that promise is what readers expect of you.

ii. Research:

style="text-align: justify;">Make sure you do you research before your write. Clear away all the doubt clouds before to sit to write. This will help you in solving others’ problems directly and easily. Also you can help your audience in researching. Provide external links of your topic to enhance your readers’ experience.

iii. Make your words readable and scannable:

style="text-align: justify;">Create readable and scannable content for readers. Audiences do not read the entire content at once. They quickly go through them at once and if they find it attractive, they will read it. So give your audiences a chance to identify you.

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iv. Message conduit:

style="text-align: justify;">Make sure your message pass fluidly to your readers. By this I imply the importance of clear writing. Little learning is dangerous and we, content writers seriously believe it. Clear writing is extremely essential if you want your message to get across to your audience clearly.

v. The “Other Audience”:

style="text-align: justify;">One type of audience is the normal human visitors that come and visit your site to read your content. These visitors mainly come through major search engines such as Google and Bing. The other type of audience is the search engines. Content should be written in such a manner that it can grab attention of search engines. Once you are recognized by search engines, you will be placed high in search engine rankings with which you will become more visible to your normal visitors. Writing for the search engines is called SEO content writing.

vi. Speaking their language:

style="text-align: justify;">Try to speak your audiences’ language. Connect with them. Make a bond between you and readers. Use a vocabulary with which your audience is familiar. Relate to their daily lives to enhance their experience.

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style="text-align: justify;">style="text-align: justify;">If you are looking to increase your content writing knowledge in a step by step gradual process, click on style="text-align: justify;">title="The World is Yours – Go & Spread Your Words ! Be A Pro With The Best Web Content Writing Guide In Market" href="http://fedobe.com/web-content-writing-guide/" target="_blank">Web Content Writing Guide style="text-align: justify;">and avail some of the excellent tips, tricks and strategies for web content writing.

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How To Build An Effective Internal Linking Structure For Better SEO

style="text-align: justify;">Excellent content and internal links are one of the major elements of SEO technique. Every writer would want traffic to his/her page. A part of this traffic comes from internal linking and understanding how other webpages can contribute towards the value of the current page.

style="text-align: justify;">It’s extremely essential on writer’s part to know which of the created pages, which are already in the top ranks, can be linked to the current new page. He/she should understand the importance of ongoing efforts to build link authority for a site. With decent internal links, it becomes easier for a web page to rank high in results.

style="text-align: center;">

Why is it important?

style="text-align: justify;">A search engine’s task is to present the best results to a searcher for his inputted query. Most webmasters focus on developing outbound links from other websites. Outbound links are as important for SEO rankings as internal links. I have told you earlier that outbound links are just like vote from other sites to your site which tells the search engines about the authority and importance of your content. Well, internal links are like voting for yourself and letting search engines know about your vote. If you don’t vote yourself, then do not expect other sites to vote for you. Internal links are valuable, not just because they are a direct signal for your content’s importance but also these links themselves pass on their own link authority.

With a great internal linking structure, you can: a. Guarantee that your site is properly checked and examined by search engine crawlers for rankings. b. Build the relevancy of a page to a particular keyword phrase. c. Increase the rank of an internal page. There are many ways with which you can improve your internal link structure but there are certain exercises you should do to ensure that you are effectively using the authority of web pages.

a. Sketch a map of your website:

style="text-align: justify;">Looking at your website visually is sometimes, one of the better ways to improve your internal link structure. Make a list of each page that is linked from your main navigation and what links are provided on each of those pages. This helps you understand on how internal links have been created between sections of your website. Some of your best pages can be ranked well if you build link those from other content.

 

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b. Take a look at frequently written topics:

style="text-align: justify;">If you write about a topic very frequently, then you should have another dedicated page on your website about that topics-similar to a landing page with a strong call to action. All the related posts should link to that dedicated page. This can give you customers.

style="text-align: justify;">Also consider the positioning of that page on your navigation and if it’s worth linking from home page or product page.

c. Think of every other page that could link to your ranking page:

style="text-align: justify;">If it is a page related to a topic you frequently blog about, make sure each of your new blog posts about that topic reference that page and link into it.

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d. Interlink all your Target SEO Landing Pages:

style="text-align: justify;">You yourself should work hard in link building efforts. Interlinking the entire target SEO landing pages on a website is a great way to scale because each time you build an inbound link to one SEO landing page, which link equity subsequently flows to your other SEO landing pages, thereby multiplying your efforts. The easiest way to interlink SEO landing pages is to add a list of “related links” at the end of a page or in a sidebar.

style="text-align: justify;">Internal links are the most underused and ignored techniques for SEO. But it is very essential to know its importance and its potential.

style="text-align: justify;">If you are looking to increase your content writing knowledge in a step by step gradual process, click on title="The World is Yours – Go & Spread Your Words ! Be A Pro With The Best Web Content Writing Guide In Market" href="http://fedobe.com/web-content-writing-guide/" target="_blank">Web Content Writing Guide and avail some of the excellent tips, tricks and strategies for web content writing.

 

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How To Write Headlines That Make Your Audience Go Gaga Over Your Content

style="text-align: justify;">A headline in content is more important than ever. The first step of grabbing attention and spreading your content is by writing a captivating headline. You want your content to be read with the help of a headline that is search engine optimized. Writing compelling headlines for visitors is a skill and writing compelling ‘optimized’ SEO headlines for search engines and visitors is an art. Not only it increases your web visibility but it also increases your search engine rankings.

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style="text-align: justify;">Here are some tips to know How to write headlines ( both compelling + search engine optimized) that make your audience go crazy over your content. Here goes the rules:

i. Include keywords:

style="text-align: justify;">SEO Headlines should contain keywords. They are an important aspect for search engine optimization. Try to minimize the number of words to be used for a keyword as more words you try to insert into headline, more awkward it may sound. Try to keep it within 1-3 words. . It would be more preferable if keywords can be included at the start of the headline. The closer they are, the higher your page may rank.

style="color: #000000;">ii. Compelling Enough:

style="text-align: justify;">style="color: #000000;">The essential ingredient in the making of an excellent SEO headline. No matter how strong your keyword is, how well you have placed, no one will click if you have a boring headline. It’s extremely important to create an intriguing and a compelling content to attract visitors to read your post.

 

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style="text-align: justify;">There are several types of headlines that can be used:

style="text-align: justify;"> a. A question: “Low traffic on your site?”

style="text-align: justify;"> b. A call to action: “Gain traffic by….”

style="text-align: justify;"> c. A promise or a guarantee: “Learn to increase traffic…..”

style="text-align: justify;"> d. A challenge: “Do you have it in you……?”

style="text-align: justify;">There are also many other types of headlines which can be used. Think of the headlines that you see on newspapers. These kinds of headlines are used to lure in readers.

iii. Keep it Short:

style="text-align: justify;">Try to keep your headlines short. Your headline should include contain the gist of the following content, but it should not read like a manual. Be brief and include information that your post will offer. Show them a brief light of the brightness of your content and let them come and open the door.

iv. Use a Plugin:

style="text-align: justify;">One of the best ways to create a catchy headline and a series of SEO keywords is by using a plugin that allows you to show a different headline to your readers than what it will show to the search engines. title="WordPress SEO - SEO Headlines" href="http://wordpress.org/extend/plugins/wordpress-seo/" target="_blank">WordPress SEO is one of those plugins who have this ability.

v. Do not overload headlines with keywords:

style="text-align: justify;">Do not clutter your SEO headlines with bunch of keywords in search for a high rank. Although you might get a high rank, but it will still be ignored by readers. Overloading your keywords with headlines is big no-no for readers. Some search engines may rank your site high, but Google is known for penalizing such kind of SEO work.

 

style="text-align: center;">class="aligncenter" src="http://socialmediachimps.com/wp-content/uploads/2012/04/aol-news-word-heatmap.jpg" alt="aol news word heatmap How To Write Headlines That Make Your Audience Go Gaga Over Your Content" width="600" height="400" title="How To Write Headlines That Make Your Audience Go Gaga Over Your Content" />

style="text-align: justify;">SEO Headlines are very critical in drawing traffic and also for increasing your search engine rank. You should always think about enticing your readers but by inserting appropriate keywords to make your site search engine friendly.

style="text-align: justify;">If you are looking to increase your content writing knowledge in a step by step gradual process, click on title="The World is Yours – Go & Spread Your Words ! Be A Pro With The Best Web Content Writing Guide In Market" href="http://fedobe.com/web-content-writing-guide/" target="_blank">Web Content Writing Guide and avail some of the excellent tips, tricks and strategies for web content writing.

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Some Quick & Effective SEO Content Writing Tips You Might Have Missed

style="text-align: justify;">The ultimate aim of any writer in this world is, to be read. But it is not in the hands of a writer to market his post in a traditional way. The effectiveness of a good content writer is determined by how many people he can reach out with his writing. This is where SEO comes into play. A decent SEO content writing helps you in getting higher ranks in search engines and hence more traffic. Simply speaking, SEO is the combination of quality content with a great ability to rank high in search engines. Here are some of the important points that an SEO content writer should keep in mind while writing for the web.

i. Write a draft without any technicalities:

style="text-align: justify;">Remember that you are writing this content for yourself or for your company. It will reflect one’s personality. So you cannot afford to make any mistakes. SEO content writing is not personal. It is advisable to first you make a draft or an outline of the content without focusing on any of the SEO technicalities. Once the raw version is ready, you can mould it accordingly for SEO purposes.

 

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ii. Make sure content is relevant:

style="text-align: justify;">SEO Content Writing is all about lending trusts from people. Some writers mislead people by posting topics and headlines which are unrelated to the actual content.. By doing this you are not only losing the trust of the people, but also the ranks. Search engines may blacklist you for this. Post topics and headlines that are actually related to content.

iii. Strategic use of keywords:

style="text-align: justify;">A keyword is the writer’s link to his/her readers. People will search for your site using these keywords. Effectively place them inside your content and various other places just as title, headline, alt etc. Place keywords at the start in the conclusion or comprehension.

iv. Use lists in your article:

style="text-align: justify;">Search engines love lists and they even love keywords which you may include in your list. Lists make your content more scannable and the points are presented in an easier manner for visitors to read.

v. Integrate links:

style="text-align: justify;">Integrate links in the body of the content. If you are linking to an external page on a different website, then avoid using “click here”. Instead integrate links into keywords/key phrases to make those links a part of your original content.

vi. Proofread your work:

style="text-align: justify;">SEO content writing checks for grammars and spelling mistakes. The quality of your work affects how audiences perceive you. Mistakes and errors will repel audiences from the site and make you seem unprofessional.

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vii. Let the text flow naturally:

style="text-align: justify;">There should be a flow while writing content. Stuffing and squeezing in words where they don’t fit make that content very unpleasant. Readers should enjoy while reading your text. Once you have achieved in doing this, then you can focus on the technicalities of Search Engine Optimization.

viii. Create link-worthy content:

style="text-align: justify;">Try to create a link worthy content that obligates other websites to link their site with yours. Researching and finding important keywords are the factors which affect link worthy content.

ix. Give your content a sound structure:

style="text-align: justify;">Humor and controversy may work wonders for content but your content should have a sound structure so that required message can pass fluidly and viewers can easily digest it. Use images, graphics, videos as they can are capable of understanding your theme better to the readers. In SEO content writing, your task is to engage your readers.

x. Length of the post:

style="text-align: justify;">Length of the post should neither be very large nor be very small, but just about sufficient to convey your message to readers and to search engines.

xi. Quality v/s keyword:

style="text-align: justify;">Do not sacrifice quality for your keyword ratios. The main task of your content should be to engage audience and to keep them glued to your site. Never sacrifice the quality of the content for the sake of adding keywords.

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style="text-align: justify;">SEO Content Writing is increasing its popularity at a tremendous rate. These tips will definitely provide you leverage over your competitors. If you have any more tips regarding SEO Content Writing, feel free to pitch in your valuable suggestions in the comments section.

style="text-align: justify;">If you are looking to increase your content writing knowledge in a step by step gradual process, click on title="The World is Yours – Go & Spread Your Words ! Be A Pro With The Best Web Content Writing Guide In Market" href="http://fedobe.com/web-content-writing-guide/" target="_blank">Web Content Writing Guide and avail some of the excellent tips, tricks and strategies for web content writing.

 

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Adjust The Bass And Treble Of Content Tone – Know Its Importance While Writing For Search Engine

style="text-align: justify;">It is very important to keep content tone in mind while writing SEO content. This tone of your writing represents your personality. The tone of the content is the voice with which an article speaks and explains to the readers. Some writers enjoy writing with authority in the subject which they address, while some are personal, and some may write in a funny sarcastic manner. The most basic requirement is that your content tone should engage your readers. They should adore your writing.

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style="text-align: justify;">Content tone is the manner of writing with which writers address their audience. Your content tone literally speaks for your article. Here are some of the following points that you need to be consider for choosing your content tone:

i. Understanding Audience:

style="text-align: justify;">Understanding audience is the most important step in determining your content tone. Gather as much information as you can. Whether your target group is a rookie or a pro, or whether they are long business professionals. Understand and create your content from an audiences’ point of view.

ii. Variation:

style="text-align: justify;">Variate your tones along with your content. This not only creates a voice for your article but also imparts your attitude towards your audience. Some visitors may like your authority over a subject in your writing. While some may like a more conversed nature in your writing. It is up to you to decide your content tone depending on the impression that you want to impose on your readers.

iii. Personality Writing:

style="text-align: justify;">Content tone should be such that your personality should be reflected in your writing. Maintain flair, a glance in your writing. Readers should start respecting you with your articles. Any SEO content and I mean any SEO content should not contain any grammatical mistakes or typos. Readers simply hate those. This does not mean you cannot insert your personal writing styles in your blog. But that should be grammatically correct and readably acceptable. Its acceptable to add a hint of wit and humor in your writing. Some people also love straightforward articles which are targeted straight to the point.

iv. Age group of your readers:

style="text-align: justify;">You can ease the selection process of content tone by correctly determining the age group of your readers. This will determine the style of writing. Depending on your evaluation, you can choose from a professional content tone to a light hearted content tone. If your target is the entire age group, then mix styles of writing so that it is globally acceptable.

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v. Text culture:

style="text-align: justify;">Its also very important to understand the culture of the text of your readers. You may want to sound harsh to an emotional reader and you also may not want to sound emotional to a straightforward reader. Determine what kind of culture is acceptable and followed amongst your audience. Therefore always put up a right context in front of your audience.

vi. Text length:

style="text-align: justify;">Text length depends entirely on your content tone. If you have an illustrative style of writing then you will have long text length, whereas if you have “short and simple” kind of writing, your length will be short. It also depends on the language in which you are writing. But the main point is here, is that you should provide each and every information in your writing. Avoid being redundant with your words and sentences.

vii. Proofreading:

style="text-align: justify;">Needless to say, but always proofread your article after you have completed writing. Correct any grammatical and punctuation errors, if any. Also see to it, that you have maintained your flair all throughout the content.

viii. Visit Competitors Pages:

style="text-align: justify;">To move ahead in business, you should know about your competitors’ plans and strategies. Make a list of 10 successful competitors. Visit their website and take notes of how their writers engage audience. Notice the attitude of the writer with which he/she conveys his/her message. Make sure you find your content tone that you want for your readers.

 

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ix. Never fake yourself:

style="text-align: justify;">Be what you are, do not fake your personality into your blogs and articles. Fake greetings are like foul smell for readers. You can always try to improve your writing style but do not fake one.

Content tone should be engaging, conversing and relaxing. But depending on your audience it may vary.

style="text-align: justify;">If you are looking to increase your content writing knowledge in a step by step gradual process, click on title="The World is Yours – Go & Spread Your Words ! Be A Pro With The Best Web Content Writing Guide In Market" href="http://fedobe.com/web-content-writing-guide/" target="_blank">Web Content Writing Guide and avail some of the excellent tips, tricks and strategies for web content writing.

 

 

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The Foundation Stone Of SEO Dome – Understanding The Concept & Importance Of SEO Keyword Research

style="text-align: justify;">After all said and done about keywords, their density, placement and everything else, let’s get started with the keyword research, their understanding and finding better keywords.

style="text-align: justify;">It all starts with the words entered by a searcher in a search engine box. Keyword Research is one of the most valuable and worthful activities in search engine marketing. A good keyword research can bring large amounts of unique organic visitors because it allows you to see what readers are looking for online. It is very important that you should rank high for the right keywords that relate to your content.

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style="text-align: justify;">It’s not always about getting visitors; it’s about getting the right kind of visitors. The need of the visitor should be fulfilled with your content. You can find the correct keywords which the customers are using in almost every niche. This helps you understand the readers well. So now the question arises how to judge the value of a keyword.

style="text-align: justify;">A web publisher may not know the worth of a keyword to his/her site. The keyword, visitors’ type into search engines can be found out with various keyword research tools. There are different keywords for which your site may receive different amount of traffic. Below are a basic and a simple process of assessing a keyword’s value:

style="text-align: justify;">i. Ask yourself several questions: Is the keyword relevant to your site content? Will the users get what they will be coming for using these keywords? Will they be satisfied with the results? Once you get an affirmative answer to all these questions, you can proceed further.

style="text-align: justify;">ii. Search the term/phrase in major search engines: Find out which websites already rank for your selected keywords. This gives a valuable insight into your competitors and you can determine the efforts that you will be inputting to rank for the given term.

style="text-align: justify;">iii. Buy a sample campaign for keyword at Adwords or AdCenter: If your site does not rank for keywords, then you can buy “test” traffic for your site and see its conversion rate. In Adwords, choose “exact match” and point the traffic directly to the relevant page on your website. You can track impressions and conversion rates for over 2-300 clicks.

style="text-align: justify;">iv. Using the collected data, determine the exact value of each keyword.

style="text-align: center;">

 

style="text-align: justify;">There are three types of keywords/key phrases:

i. Head Key phrases/Broad keywords:

style="text-align: justify;">They generally contain one or two words and are very popular. These keywords are searched by a lot of people because they only a have a faint idea of what they are looking. They are very short and not very specific. Let’s say the word is ‘shoes’. These keywords are difficult to rank #1 because there are number of sites which might have an article or two that contains that specific word (‘shoes’). However if you can rank well for head key phrases you will be getting a large number of traffic.

ii. Body Key phrases/Specific keywords:

style="text-align: justify;">These contain two to three words and get searched less than head key phrases. Specific keywords may contain adjectives that make the search very targeted. People know what they are searching for, unlike broad ‘faint’ keywords. Example may be ‘black leather shoes’. The keywords are less competitive and are easier to rank in search engines. The problem is that the traffic is much targeted and is comparatively low.

iii. Tail Key phrases/Branded keywords:

style="text-align: justify;">Tail key phrases contain three or more than three words and get a comparatively lesser search volume than the other two. Example may be ‘black fine extra-leather shoe’./> There are a number of keyword research tools for finding head, body and tail key phrases. These tools will be discussed later in the guide.

Importance of Keyword Research

style="text-align: justify;">The first step to rank high in search engines starts with the process of finding the best keywords to target. This process is called as keyword research and is an essential part of Search Engine Optimization. Targeting wrong keywords will result in wastage of your effort as you can never ranked high in search engine results with those keywords.

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style="text-align: justify;">There are a number of keyword research tools which can aid you in the research of an optimized keyword as they offers suggestions for most of the possible keywords. You can enter a number of keywords of your own choice and the tools will generate statistics providing the details of the number of search queries that matched the entered keyword./> When selecting keywords, the following points are needed to be considered:

i. The traffic for the keyword:

style="text-align: justify;">With the help of keyword research tools, you can determine the amount of traffic these keywords have generated. Prediction on the success of a keyword is possible with the help of these stats.

ii. Chance a keyword has of converting:

style="text-align: justify;">Keyword research means to find the best keywords that describe the product/service you are targeting. It is important to choose the best and appropriately related keywords that best describe your business. This is a definite step that is needed to be done to avoid misleading potential customers.

iii. Keyword competition:

style="text-align: justify;">Some keywords may have a good search volume and they may also appropriately suit your business. But the problem that may arise is that those keywords can be too competitive to target. This is measured by the number of competitors present when searching for a keyword in a search engine, the strength of those competitors’ links and the niche in which they are operating. This is an absolute requirement when researching for potential keywords.

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style="text-align: justify;">A good keyword research can save you a lot of money by ranking you high organically in search engines rather than using adverts. Keyword research is all about targeting the best keyword terms and having a better chance of ranking well in Google.

style="text-align: justify;">If you are looking to increase your content writing knowledge in a step by step gradual process, click on title="The World is Yours – Go & Spread Your Words ! Be A Pro With The Best Web Content Writing Guide In Market" href="http://fedobe.com/web-content-writing-guide/" target="_blank">Web Content Writing Guide and avail some of the excellent tips, tricks and strategies for web content writing.

 

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