Showing posts with label branding. Show all posts
Showing posts with label branding. Show all posts

5.29.2012

How To Twitter Like A Normal Person



Twitter is a great way to communicate and meet new people with similar interests. If you run a business you can leverage Twitter to help promote your brand but it can all seem a bit overwhelming.



By now everyone knows what Twitter is but lately it seems like it's filling up with spammers and people are just plain doing things wrong. If you're just getting started, or if you're having trouble getting the results from Twitter it might be because you're not coming off like a genuine person.



I've had some fairly successful Twitter accounts (this one is new) and I've learned a bit by helping others and spent time examining how some businesses found success with Twitter. I'd like to share the key points I learned that can help you promote your company through Twitter including some Do's and Don'ts of business tweets.

Continue Reading >>


5.28.2012

Case Study: How A Site Redesign Can Increase Traffic and Revenue



Giving your site a new look can help boost traffic and user engagement. It's also a good time to optimize the site's HTML. The importance of on-page SEO is often overlooked in favor of link building so I wanted to look at an example where it made a big difference.



Years ago I had developed a website which was a customized CMS system for a local SMB. They're in the B2B (business to business) space meaning they don't provide products and services to a large market. Their expectations for traffic weren't very high as they have a very specific focus.



They came back to me at a later point asking for some enhancements to their site and we both agreed the site's design could use a major update. It had been a few years and web trends had significantly changed.



After more than two years I took a look at the results and we're both quite happy with them.

Continue Reading >>


5.15.2012

Website Header Size?




Your website's header is an important part of building your brand. But how big should your header be? Webdesign trends constantly change. Today I'm going to look at 10 popular websites in different markets and look at their header size and layout as well as their logo size.

Continue Reading >>