Showing posts with label The Net. Show all posts
Showing posts with label The Net. Show all posts

9.28.2012

How To Invite Event Attendees To Your Email List with Aweber + Eventbrite

I attend a lot of events and meet ups. I even set up a few myself. Services like Eventbrite make it extremely easy and profitable to organize your own events. Eventbrite is a service that allows you to schedule events and sell tickets to them online, even giving you an online storefront for ticket sales.


Hosting an event takes engagement with your audience one step higher by allowing them to meet you face to face. It’s a great way to keep your business on everyone’s mind. But what happens when the event is over? Wouldn’t it be great if you could add those attendees to your email list so you can keep in touch with them after the event is over? Well, thanks to Aweber, now you can!


How To Integrate Eventbrite with Aweber


The new Aweber Eventbrite app will add your attendees to the AWeber list of your choice. Not getting the email address of event attendees is one of the biggest mistakes I see event organizers make. Imagine how much better you would be doing if you could follow up with all event attendees? I’m really excited about this new integration feature.



Integration Aweber with Eventbrite is super easy to do. Here’s how to do it in six easy to follow steps.


Step 1: In your AWeber account, click the My Apps link in the upper right hand corner fo the page.



Step 2 Scroll down to find the Eventbrite app and click the Enable button.



Step 3: You may be asked to log in to Eventbrite at this point.



Step 4: You will then be asked to allow the connection between Eventbrite and AWeber. Click Allow to continue.



Step 5: This should take you to the Connected Apps page back in your AWeber account. Here, find the Eventbrite app and choose what list you like attendees to join.



If you need to add attendees to specific lists based on what event they sign up for, continue to step six. Otherwise, you’re done!


Step 6: Checking the “I want to add people to different lists based on the product they buy.” box will allow you to do just that.



Choose the event from the left, the list you’d like that event’s attendees to join from the right, and click the Add button to add this as a rule. You can create as many rules as you have events.


How To Use Aweber with Eventbrite


No matter what industry you’re in, you can benefit from the Aweber and Eventbrite integration. Here are some ideas for you…


Nonprofits


Want to run a fundraiser? Eventbrite is great for that! Since attendees are clearly interested in your cause, chances are they’ll want to stay in touch. Once attendees are added to your email list, you can keep them updated by sharing:



  • How much money is raised throughout the month/year

  • Ideas and polls for future fundraising events

  • Other ways they can help your organization


Restaurants, Gyms and Other Go-To Businesses


If you have a business that people need to visit, events will be even easier for you. Whether it’s a free tasting night or an open house, it’s all about letting your community know your doors are open. Once they’re on your email list, you can share:



  • Special occasions and events held throughout the year

  • Membership discounts

  • Bring-a-friend incentives


Retail Stores


Do you sell cool products you think people could use? Are some of your products new? You can hold a demonstrations showing off what your merchandise does and how it can help your audience. If they’re interested enough to check out what your products are about, they’ll most likely continue to be interested in new developments in your industry. Get attendees on your email list and you can then:



  • Cross-sell with accessories that help the main product

  • Provide coupons and sale dates so people are eager to purchase

  • News about what’s in the pipeline for your business


Live Internet Marketing Events


If you host live Internet marketing events, and you don’t get your attendees onto an email list, then you’re not a real Internet marketer. I won’t even list the things you can do as follow up to the event because there’s just too many!


Integrate Aweber with Eventbrite for Only $1


If your blog doesn’t have an email list, you are leaving a ton of money on the table. My mailing list is the number one reason why my blog makes income that it does. Aweber is the best email service I have ever used. Their feature set is beyond anything else in the industry and adding Eventbrite integration just put them another light year ahead.


Aweber offers a $1 trial account for all new customers. The account is just like a normal Aweber account and includes unlimited email campaigns, newsletter, broadcasts and follow ups. It’s a great way to test drive Aweber to see what it can do for your blog. Your satisfaction is guaranteed. If you find that email marketing is not for you, contact Aweber within 30 days and they’ll give you the $1 back.


$1 Aweber Offer






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Rank Tracker Supports Personalized Results Too

The Internet is constantly evolving, Google keeps changing its rules, and search engine optimization has to keep adapting. When we first looked at SEO PowerSuite two years ago, it looked like a pretty powerful software suite that would help to get your site to the top of the search engines. Last year, they updated the reports and added some new features.


More recently, Link-Assistant has added a new feature to Rank Tracker, which is one of the four main programs included in SEO PowerSuite. Not only has the software been redesigned, but it also comes with the new ability to check personalized search results. Let’s get down to today’s review and have a look at how it all works.


Revisiting Rank Tracker


If you’ve read my previous reviews of SEO PowerSuite, then you are likely already familiar with Rank Tracker. Even so, I think it’s worthwhile to offer a quick refresher.



The idea with this tool is that you can track the ranking of your website for your list of chosen keywords or keyword phrases. This way, you’re not hunting for your website through dozens of search result pages. What’s more, you’re able to track your ranking across multiple search engines and see the kind of progress that you are making over time. It works with Google, as well as Bing, Yahoo, Dogpile, Excite and more.


Setting Up Your Ranking Projects


Now, let’s have a look at the software itself. I’m reviewing the version for Windows PCs, but I imagine the user interface and overall experience will be very similar with the Mac and Linux versions too.



After installing the Rank Tracker software and entering your registration key, you are then treated to a blank slate. Creating a project consists of a few quick steps. First, you enter the domain that you would like to track; I used MichaelKwan.com in my example. Next, you select the search engines that you would like to use. These can be changed after a project is created too. And then, you enter the keywords that you would like to monitor. You can enter multiple keywords (one on each line) and Rank Tracker will track them all.



Rank Tracker will then go through and see how your website (domain) ranks for the different keywords in each of the search engines that you selected. The results are presented in a simple table form with a separate column for each search engine. Naturally, you can manage multiple projects (one for each domain) and track your ranking progress with the graph at the bottom half of the software.


Now Personalized Search Results Too


The new feature recently added to Rank Tracker is the ability to track personalized Google results. Why does this matter? The thing is that your search engine ranking is not universal. It also has to factor in location, language, search history and a user’s custom settings.


You might rank first for your keyword when someone searches using Google in New York in an English language browser, but you could be buried on the 10th page of results if someone searches using Bing in Hong Kong with a Chinese language browser. These differences matter and Rank Tracker lets you track how your site ranks on Google for real users.



These “advanced settings” are easily accessed from within the software, under the Preferences menu. If you go to Preferred Search Engines and hover your mouse over Google, a green “plus” symbol appears. Clicking on that brings up the advanced settings shown above.


Using this hypothetical example, let’s say that the user is currently in Australia, but their browser is set for results from Canada with French language settings (perhaps he or she is from Quebec). This is pretty specific, but you can get even more precise by naming a city and adjusting the SafeSearch filter level.


How Much Does It Cost?


As mentioned earlier, search engine optimization is constantly changing and your tactics oftentimes have to change with them. It’s good to see that Link Assistant is keeping up with its updates and the inclusion of personalized search results in Rank Tracker is a definite plus.


Rank Tracker Professional, which is “perfect for website owners and webmasters,” sells for $99.75 and includes free lifetime updates and free professional support. The Enterprise license “for professional optimizers and SEO companies” is $249.75. Alternatively, either version can be purchased as part of the more comprehensive SEO PowerSuite bundle.


CLICK HERE TO BUY RANK TRACKER






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