Showing posts with label -Marketing. Show all posts
Showing posts with label -Marketing. Show all posts

9.28.2012

What You Need to Know About Submitting Articles to Web 2.0 Sites

One of the best ways to get more links back to your website is to submit articles to Web 2.0 sites. Web 2.0 is the phrase used to describe the newest phase of the Internet in which it went from only a one-way information source to an interactive medium for users with added social interaction.


Blogs, social networks, and wikis are all part of the Web 2.0. So, what do you need to do to make sure you are getting the most exposure through your articles on the Web 2.0?


Here is what you need to know:


Feeder Sites


Feeder sites are used to send targeted traffic back to your website while at the same time giving you quality backlinks for your main site. The feeder site contains a lot of content that is relevant to your site and helps to increase the rank of your website.


You want to have several different feeder sites that are linked between your main website and Web 2.0 sites.


Some of the best sites to use for feeder sites include:


WordPress: Offers a simple user interface on which you can set up and post content quickly.


HubPages: You create a “hub” page around which other related content sites are connected.


Squidoo: Simple way to create content through unique “lenses.”


After you have set up a few different feeder sites, link them all to your main website and then to multiple Web 2.0 sites.


Web 2.0 Sites


You can publish articles and blog posts onto several other Web 2.0 sites, which will serve as a secondary level of links back to your main website. These sites include:



  • WikiSpaces.com

  • Blogger.com

  • Blog.com

  • WikiDot.com

  • Zoho.com

  • Webs.com

  • WetPaint.com

  • Quizilla.com

  • Zimbio.com

  • Thoughts.com

  • Xanga.com

  • InsaneJournal.com

  • Gather.com

  • Jimdo.com

  • Tripod.Lycos.com


What Content Do You Need?


When submitting to Web 2.0 sites, you need to have quality content that you can insert backlinks into. Most need to be no less than 450 words. You want content that is easy to read and provides valuable information to the reader. Write something that is relative to your website, not just something you think will rank well, because you want to make sure you are reaching your target audience.


Research topics that will help you draw in the types of readers you want back to your website. Find out what people are asking questions about and answer them in your content. Use keyword research to see what words and phrases pertaining to your niche are being searched for online and incorporate them into your articles and blog posts.


Content Do’s and Don’ts


DO add images: Use images that are relevant to your content. A good image can encourage people to read your content. Make sure you have the copyright to use images you find online or take your own.


DON’T use the same anchor text every time: When you are doing keyword research, make sure you come up with a long list. You do not want to use the same anchor text repetitively. Find a different way of saying the same thing and make sure that the phrases you use make sense in the flow of the content.


DO link to sites with authority: You don’t have to link only to your own website. You can link back to sites like Wikipedia which are known authorities to increase ranking.


DON’T keep linking to your homepage: You need to link farther into your website than just your main page. Google will rank you higher if you have more links deeper inside your website.


DON’T submit once and forget it: Web 2.0 sites want content that provides value. If they sense that you are only submitting an article for link building, your account will be deleted. Plan to write and submit new content at least once every week or two, occasionally without any backlinks. Keep adding quality content to stay on top.


Can you think of anything to add to this? What have you found that works? Please share your knowledge.


The post What You Need to Know About Submitting Articles to Web 2.0 Sites appeared first on THE BLOGGER'S BULLETIN.

Do You Know the 5 Ways to Get More Web Traffic Now?

To be successful online, whether it is for your ghostwriting site, e-commerce site or your blog, you need to have a healthy flow of web traffic. When you have more visitors, you will increase your chances of making sales and boosting your profits. After you’ve researched and settled on your niche and supporting keywords, you can use these five tips in order to start seeing an increase in web traffic quickly.


Tag Your Keywords


If you spend any amount of time making sure that your content is optimized for search engines, then you need to remember to tag your keywords. Tags are where search bots look for keywords that match search queries. If you have no tags then your site will be overlooked.


Tags you need to focus on include:



  • Title tags: These are probably the main tags to focus your keywords on. The sentence used in the title tag should describe your business or blog in 90 characters or less.

  • Header tags: These are the next in line of importance. This is where you rank your keywords in their order of importance.

  • Meta tags: These tags give the small piece of text that is found beneath title tags on a search results page. These are typically short, about 150 characters, and should give enough information to encourage a user to click through to your site.

  • Alt tags: These tags are used to add description text for graphics. Any graphics or images on your site should have a description in an alt tag.


Keep Content Fresh


If you want to keep visitors coming back to your site or blog, it is essential for you to always have new and fresh content. Search engine bots look through a site’s content in order to set page rank. Try to add new content each day in order to keep things current and improve your ranking. If you don’t have the time or the inclination to write as often as you need to, consider hiring a ghostwriter to do the writing for you.


Get More Incoming Links


If you have high-ranking websites linking to your web pages, the search engines will see your site as having more value. Not all links are given the same value. Links from websites that are credible and popular as well as relevant to your site will give you more value.


The two types of links are a text link, which uses anchor text to embed your web address into the content, and a direct link, which is the web address written out as is. A deep link is one that links to a page further inside a site instead of the homepage.


To encourage more sites to link to your pages, submit article to directories, add content to your site, participate in social networking sites and forums, blog and publish press releases.


Use Social Media


Today’s Internet is all about interaction and engagement. Social networking is an excellent way to help generate more traffic to your site or blog. You can keep an active presence on sites like Facebook or Twitter to interact with readers and customers. Create a profile, post updates and leave comments and links to your own site. Get involved and start conversations. Social media is a great way to help locate a much more targeted audience.


Advertise


Advertising doesn’t have to take too big of a chunk out of your budget. Most businesses rely on PPC advertising since it allows them to keep a tight control over their daily budget. You can also track results to see what is working best and bringing you the most traffic.


Planning your goals and strategy is an important part of being successful online. Spend time working out your own roadmap, taking these tips into consideration, and you will quickly see some impressive results on your traffic and profits.


How are you working on building up your web traffic? What has given you the best results?


The post Do You Know the 5 Ways to Get More Web Traffic Now? appeared first on THE BLOGGER'S BULLETIN.